An ad caught my eye on social media yesterday.
Life coaching is dead!
Of course, I immediately clicked to see what could have possibly happened to an entire valuable profession that has helped millions of people across the globe live better lives.
Apparently, it’s dead because a different course can offer you more benefits for less time and money.
Now, I’m all for upskilling and learning new tools to be able to help my clients, but the creators of the course are suggesting this should be an alternative to life coaching training.
I might have looked at it with curiosity if it had been marketed as a valuable addition to coaching rather than a replacement, but part of the marketing blurb is “Why spend thousands of dollars and months of your life training to become a life coach, when you can become a “*******” coach at a fraction of the cost and time?”
Holy.
Fecking.
Moly.
When I decided to upskill with hypnotherapy, I chose the best training provider I could find who offered the gold standard in training.
My goal for this quarter is to finish my coursework and case studies. At the time of writing this, I have 67 questions left to answer which seem to take me about 2 hours per question to complete, plus the time I spend on my case studies - so I’m looking at spending about 150 hours this quarter - that’s the equivalent of nearly four standard working weeks - a third of the quarter - on top of my usual work - dedicated to achieving a worthwhile qualification to serve my clients with.
I will be putting in the hard graft on evenings and weekends. It won’t be easy but I want to get it completed so I can get out in the world and use it to help people.
Am I tempted to jack it all in and train to be a “********” Coach in a fraction of the time?
There’s only one answer:
Balls to that!
I’m sure there’s some decent material in the training - there almost always is with personal development courses - but I am totally turned off by the icky marketing.
It’s like somebody saying to you “Why run up debt and spend years training to be a blacksmith, when you can become an inflatable horseshoe installer? These magic shoes inflate instantly and fit any hoof - guaranteed!”
Yay!
No more standing around for hours getting hammered by a guy in a leather apron. Winning!
But it’s not long before the horses puncture their inflatable hoof pillows, and the owners have to book a real blacksmith after all.
Nobody wins except the person who’s sold millions of inflatable horse shoes, and the training to fit them.
Anyhoo…
If you’re considering being coached, please don’t be seduced by guff like this on social media.
If you don’t choose me, then please choose an experienced coach who hasn’t short-changed you by choosing the cheapest possible garbage to train in.